ABOUT
Built by a strategist
who does the actual work.
Aspen Strategy Group isn't a firm that scales with junior consultants. Every engagement is led by Aaron Poh, the founder, who brings 15+ years of hands-on strategy and transformation experience from inside Fortune 500 companies.
Aaron Poh
With over 15 years of experience in strategy and transformation, Aaron has spent his career doing the actual work, not just recommending it. He's navigated the complexities of strategic change inside Fortune 500 organizations, leading cross-functional teams through transformation initiatives that fundamentally altered business trajectories.
Rather than following the traditional consulting playbook of junior analysts and standardized frameworks, Aaron founded Aspen Strategy Group to work differently. Every engagement is senior-led because the work matters too much to delegate to anyone who hasn't lived it.
“I started Aspen because organizations deserve advisors who've actually done the work they're recommending. Not someone fresh out of business school following a playbook, but someone who's been in the room when strategy meets reality, and has the scars to prove it.”
This philosophy shapes everything Aspen does. Strategy without execution is just interesting conversation. Transformation that doesn't build lasting capacity is just change theater. Aaron's approach is different because it has to be.
HOW WE OPERATE
Our Four Principles
Every engagement is senior-led
No junior associates. No revolving door of consultants. Aaron leads every project from start to finish, bringing continuity and accountability that traditional firms simply don't offer.
Strategy without execution is entertainment
Beautiful decks and elegant frameworks mean nothing if they collect dust. We design strategies that are inherently executable and stay involved through implementation to ensure results actually happen.
We build capacity, not dependency
Our goal is to strengthen your team's ability to think and act strategically long after we leave. We transfer methodology and insight, not create reliance on external advisors.
Honest assessment, even when it costs us
If we don't think an engagement is right, we'll tell you. If your strategy needs fundamental rethinking, we'll say it. Our reputation is built on candor, not convenience.
THE ECOSYSTEM
ASG and ASC Work Together
Aaron leads two complementary initiatives: one focused on organizations, one focused on individual leaders. Both share the same philosophy: real work, real results, real growth.
FOR ORGANIZATIONS
Aspen Strategy Group
Senior-led advisory for organizations navigating strategy, transformation, and organizational change. We work with leadership teams to define direction, build capability, and execute complex initiatives.
Learn more about ASG →FOR INDIVIDUAL LEADERS
Aspen Strategy Collective
A community for executive leaders who want to think deeper, collaborate differently, and grow faster. Aspen Strategy Collective is where individual leaders connect, learn, and tackle real challenges together.
Explore the Collective →Ready to work with Aaron?
No pitch. No RFP required. A real conversation about whether ASG is the right fit for what your organization needs right now.